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Explore luxury properties in the Vail Valley, Colorado and find your new mountain retreat.


Unlock Luxury makes owning in luxury and destination markets attainable.

Our clients include those who are finally purchasing their dream home, investing in a vacation rental property, or are interested in learning how to break into markets that previously seemed out of reach. We happily work with all clients from experienced buyers and seller to first-time homeowners.

Our team is based in Vail, Colorado. We have nearly 3 decades in combined experience in real estate, property management and hospitality management. Unlock Luxury utilizes our experience, community ties and technology to deliver results our clients rave about.

As a buyer or seller, there is nothing more important than working with a competent real estate team you know you can trust. Unlock Luxury holds our clients’ interests in the highest regard. That means absolutely everything we do is to guide clients towards the purchase or sale that meets their needs and goals.

We specialize in identifying properties in luxury markets with the potential to produce high rental income. Our driving force is to create clients for life.

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JJ Schoonover

For the past several years JJ Schoonover has dedicated himself to providing clients with service that is built upon a foundation of honesty, integrity, and commitment to professionalism. Before moving to Colorado, JJ was an accredited business broker at Cornerstone Advisors where he sold 10 businesses within 2 years.

As a managing broker in the Vail Valley, he has gained a reputation of someone who places client priorities above all else. A Colorado transplant himself, JJ understands mountain luxury real estate can be intimidating to approach. He prides himself on being a knowledgeable resource for clients looking to buy the vacation home, rental property, starter home, or forever home they’ve been dreaming of.

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What our clients say…